When you are power blogging or guerrilla blogging, you need to do some things to get your content out there.
To effectively share your content, you would need to manually share it to many social network and other Web 2.0 sites and also have others share it. There are two problems here.
Does Blog Syndication Work?
In time, it could. You won’t get a large SEO benefit, but every bit helps. Also, you can get lots of quick traffic through those links, and who knows what else. It depends if you are selling anything or have a call to action in the posts that are syndicated.
To share it yourself, especially if you are creating lots of content, is that just the act of manually sharing the posts takes precious time. You have to go to each social and Web 2.0 account and share the post, and you have to repeat that for every post.
Another problem is how are you going to get other people to share it to their social and Web 2.0 network?
This is important because other people have their own network of friends etc so your content gets more exposure this way. Also, since they are not you, the backlinks are coming from accounts that the search engines know are not yours. It means that other people are sharing your content. That ALWAYS looks good.
So, how do we accomplish this?
Mix it up.
These sites alone, over time, can send thousands of page views your way.
Every time your content gets shared and reshared, you can get page views, and you can get backlinks as a result of this, too.
Regular Blog syndication sites are designed to help you get more and more readers for your blog. These sites actually syndicate your blog content. If you really want to expose your blog in a great way on the web, then you must use blog syndication sites.
Here are 4 blog syndication sites:
- Syndic8.com – This super site is one of the most popular blog syndication sites. It has been designed to give your blog a shot of traffic juice.
- Blogdigger.com – Use this blog syndication site to get your blog into the SERPs. This one searches many RSS and Atom feeds to give you the best in syndication technologies.
- Icerocket.com – This is another popular blog syndication site that can raise your SERPs profile. Very easy site for blog syndication.
- Pingler.com – Pingler.com allows up to 25 URLS per account. You first need to create an account to use this blog syndication site in this way.
- Dmoz – Dmoz.org is an open directory where you can list your blogs.
Backlinks Help, But the Ones that you Create Yourself Aren’t as Valuable
So, don’t overdo it. (Google will slap you silly)
That being said, having some, spread out, can increase your link profile.
Here are some sites that allow backlinks, but again, do it with class and not in a spammy way.
Note: From time to time, sites die. Other times they go offline for some silly reason like someone forgot to pay the web hosting or renew the domain name. Either way, my blog tells me if links are no longer reachable, and I usually deactivate the link, which is why some of these appear as plain text and not linked.
This will play into a larger off page SEO strategy that you will build upon.
This is a very effective way to get lots of backlinks and also more social exposure for your content. In this game, every little bit helps.
Of course this is not the only thing, and this method has its critics.
A bit about that.
Some people feel that Google will eventually hit sites that use this with penalties, but I personally don’t believe that. You’re paying for the syndication service but that doesn’t equate to paying for the links. You have to get your stuff out there and there are limits to how you can do that. How is a site master to get their site noticed? Other than paying for advertising?? Syndication is a necessary strategy. How else to get noticed enough for other sites to maybe take notice and want to link to your stuff?
Of course you should build a diverse link profile, and the Google search algorithm takes that into account.
You should have things like other types of social sharing, various social linking through other means, other social syndication promotion sites. Hey, I may write another post about that in time.
Another great way, but it’s much harder, is guest posting on other popular blogs, but you have to write content that other site masters would want badly enough to allow you a back link to your site. That is probably the BEST way to get backlinks that Google loves. Google even came down on guest blogging for backlinks, but I’m not sure if they can totally kill that off, because it IS such a white hat thing when you think about it. Site owner likes your writing, they want you to write for them, you do, you get a link back to your site. That’s kosher to me…
Another way is posting in blog comments, but your comments should be substantive and not spammy, and you must realize that not all blogs dofollow their comments. Most have switched to nofollow to avoid spammers. It’s still good to put your stuff out there and be active, though, because other bloggers and readers of those blogs might visit your site, like it, and link to something of yours anyway, so nofollow links do have their place.
So you see, the type of social syndication I mention above is but one piece of the overall SEO puzzle.
Give it a whirl and if you don’t think that it works for you, you can always cancel and try another method.