Many aspiring bloggers are wondering how to write blog post articles as that blank page stares out at them and honestly we’ve all been there. I’ve written hundreds of these things and while sometimes an idea hits you right and you take to the keyboard like a person possessed until all of that glorious inspired information is committed to the blog, other times we all struggle for what to write about.
Many times it’s just getting the title and search keywords in order and then the rest comes naturally.
Other times it can be a struggle all the way through.
Sometimes I just stop when the juices aren’t flowing, save my post stub as a draft, and get back to it later after I’ve pondered it further. There is no use in forcing it out when the time isn’t right. You might end up with a half assed mess instead of the masterpiece that you had hoped for.
Hey, I’m just being honest here, so I hope that you appreciate the candor.
So, where was I?
Oh, I was trying to convey how to write blog post articles. Gotcha.
Well, I have to assume here that you have already started a blog and gotten your web hosting and domain name all settled, your blog theme in place, and are all ready to go with actually creating a blog post.
Here is a list off the top o’ me head, since so many people like lists of things.
- Overall topic or information starter that inspired you
- Keyword Research and keyword tool
- Segues, Gossip, News items, Pop Culture references, and other inspiration
- Keyword Density and related keywords
- Supporting information – i.e. anything else that you can shove into your article that will fill it out – not useless filler I mean real information that helps
- Writing Style – Overall Conversational (can be broken up by lists and photos)
- Length of Articles
Do some research for what topics people are looking for. This is where you find your blog SEO keyword and then tailor your post’s on page SEO for that keyword phrase. Remember that short keywords are VERY competitive and you are MUCH more likely to rank for long tail keywords. Also, even if you mess up your keyword research, as you write a long enough articles you are bound to rank for all kinds of other long tail keywords and still show up in a myriad of other searches that people make on Google and the other search engines.
You notice we all say something like, “Google and the other search engines”, because Google as the lion’s share of search business. Well, at this point in time that is true, and it has been for quite some time. Nobody right now can imagine Google not being the king of search, but in the tech sector you can NEVER say never, and who knows, someone reading this at a later date might be wondering, “Why isn’t he saying Bing?” I don’t know, will Bing be the future? I doubt it but you never know.
For SEO keyword research, I recommend this keyword tool that is a one time fee to purchase, AND it runs on both PC and Mac, and you can have it installed on multiple devices. The other keyword tools are really web based services that charge you a monthly fee, so if you would rather have a pay once and forget it, with the free program updates that come with it. Promote it as an affiliate too! It pays for itself through giving you a leg up over competition with keyword data, AND you can get commissions promoting it as an affiliate. No brainer, ya’ll.
Here’s a little keyword trick that you can also use to your advantage. Take your main keyword that you have done your main SEO research for, and plug that into Google. Now, go to the bottom of the first page of the results and look at the other search suggestions that you see. Those are all other related popular keyword search phrases that you can pepper in your article, tastefully and where they naturally fit. This will really tell Google that this page is about your main and related keyword phrases. You place your main keyword into the article a few times throughout, and place the others within the article too. Make sure it all flows naturally, and use some variations of the word too, which means a few extra with non exact match words. Google is smart enough to know.
After the keyword research is done and you know what your article will be about, then you must write the article. Now I had to jump the gun up there above this and act as if you were already writing because that strategy of peppering your keyword and related works within the article for on page SEO had to be divulged, but you haven’t written it yet because you’re reading this to get ideas. I understand.
Brainstorming on How to Write Blog Post Articles
I have no idea what your chosen niche is. You obviously know that you are writing your articles mainly within whatever niche that you have chosen to make your blog about. So, this can be anything from food, to exercise, to whatever.
Okay so you can get an idea, then what?
At some point you are going to have to sit down and write. You can do an opinion piece about something, or a technical how to (technical and list how to’s do well because people are searching for how to do things), and you can also use the segue. Starting your article with words like “How to” or “Which” and similar words and phrases convey a process that you will be divulging to your readers. If they are looking to learn something, those words will let them know that you are teaching something.
What’s a segue?
You can start with some topic that is totally not about what you are going to write about, and use a germ of an idea within that to fashion an article about something else, but the germ of the idea in the starting topic matches up with what you want to write about, I use that a lot, like in articles I have written about affiliate MLM marketing and motivation, or investing in yourself, being persistent, or never giving up, by using topics from movies and pop culture. I once even wrote about how blogging is a great legal way to make money while using the negative example of a pimp to contrast that!
So you see, the world is just FULL of ideas that you can use, and there will always be more!
Stop stressing and just become a sponge for ideas and learn to write about them.
Write in a Conversational Tone
See how I am writing here?
I’m just rattling off words in sentences that sound like I’m talking straight to you, as if we are face to face. I actually hear my own voice in my head as I type out the words. It’s kind of like that inner monologue voice when you read. Don’t read? Start to read. Read books, magazines, websites, even comic books. Reading is where it all starts, baby.
A conversational tone is best to convey thoughts to others, and it’s pretty easy to read that way. Make it easy for the people to consume your information!
List and bullet points are great for data heavy articles, and yes there are people who just skim down and want that kind of information, but if you want to create an article of 1000-2000 words, you can’t do it with just lists and bullet points. You need text blocks too. The people who only read bullet points and lists are those who have no attention span and you don’t want to only attract those types. You want readers and thinkers too.
You can break up the text blocks with photos, embedded video, and things like informational lists. I’m not great with the list thing but hey I hear it’s popular and Google likes it, and people like it. If web searchers like it then Google likes it because that is seen as a good user experience, and if you can make the user experience good, you’re good with the big G. (Google)
Master bloggers and SEO experts like Neil Patel say that the long article is in.
Long informational articles that span over 1000 and even over 2000 words are highly loved by Google, and apparently by people too. I personally am at a loss as to why most PEOPLE out there love long ass articles, because most people today have super short attention spans, and they love condensed knowledge like lists and infographics, but apparently Google loves long articles and if Google loves something then that is apparently because people, the Users, like that thing.
One really good technical case for long articles is that the longer the article, the more words, and the more words, the more combinations of words that can be classified as long tail keywords that you will be ranked for in search engine results. So, it can’t hurt you to write long blog posts. The only problem there is that you won’t always have that amount of material. That’s okay, though. Not every post needs to be as long as War and Peace. Don’t sweat it. Blogging should be fun, too. The most important thing is to answer the question that you are setting out to solve.
Conclusion, Sort Of
I hate long goodbyes. Don’t you?
The above should get you going and get the creative juices flowing so that your quest for how to write a blog post hopefully finds a happy ending within the text of this blog post. Writing is somewhat easy for me, but I know that it doesn’t come easy for everyone, hence that people search for information on how to do it, or do it more effectively.
The bottom line here is that I can promise you this. If you take the time to leave your comfort zone and actually write more, it’s just like anything – you do more of it and you will get better. The old adage, “with practice, makes perfect” is true. It’s not just cliché. You have to just get over the fear, or the slow awkwardness, and start doing it frequently. In time it will start to come naturally and you might actually start to enjoy it!
We all have those dry days. When they hit you, just go out and do something else to clear your mind and get the creative juices flowing once again.
If you don’t yet have the blog to actually place these pieces of text gold into, then start one.
P.S. – When you are serious about marketing online and ready to create killer lead capture pages and follow up with your prospects via email campaigns, then you’ll need a premier marketing system which also has the added benefit of being another income stream in and of itself.